On a poignant Sunday in California, Queen Oprah Winfrey settled her guests among the lavender pots and lush greenery of an unnamed private estate- 17 million viewers across the world tuned in
While Meghan and Harry churned their tale, the pillared splendor of where the interview was held told its own tale of the kind of sequestered luxury the Sussexes now call home.
To the ordinary eyes, Oprah’s task was a simple one: to grill the Duke and Duchess on the fractious circumstances behind Megxit. But one would tell that the couple expecting their second child- a girl- did not need much prodding before the embers Oprah ignited turned into a bonfire that led to the hashtag ‘AbolishTheMonarchy‘
But Winfrey, who was dressed in a pink jumper with matching spectacles, sensible flat boots, and magnificent hairdo validated her business acuity after reportedly netting over Ksh765,550, 000(765million) (US$7 million) for the exclusive interview with the Duke and Duchess of Sussex
Because of the high interest in the interview prior to the airing on Sunday, March 7 in the United States (US) and on Monday, March 8 in the United Kingdom (UK), CBS was charging advertisers a rate of about Ksh35,636,250 (US$325,000) for 30 seconds of air time during the program, according to a Wall Street Journal article.
The amount is twice what CBS normally charges advertisers for primetime air time. The high interest from advertisers forced CBS to stretch the interview to a full two hours to accommodate adverts.
While many focused on the explosive revelations by Meghan and Harry, Oprah’s cunning business acumen did not escape analytic minds
She possesses and has retained a deeper understanding of corporates and audiences; especially how to create special live events whether for television or digital
Oprah, who is worth about KSH296 billion (US$2.7 billion), made much of her wealth from her talk show, Oprah Winfrey Show, a program she later transitioned into a business empire after hosting it for 25 years.
In 2011, Oprah launched her own cable channel, OWN (Oprah Winfrey Network), owning at least 25% of the shares.